As agency owners it is imperative to know how to coach your clients to success. Using best practices for creating systems, using automation and managing lead generation is key to not only making your clients successful but proving your worth as an agency and establishing expertise.

On today's podcast, we talk with Dave Hansen, the president of Client Tether, about best practices in optimizing lead conversion and leadgen marketing ROI for your clients. Dave has focused his personal and team efforts on strategic selling best practices for the past 14 years across several industries.

In this episode Dave talks about:
• How to set up your clients to keep up with their lead flow
• Coaching clients to understand the ROI and value of automation
• Best practices for optimizing conversion rates and assessing what isn't working
• The importance of systems and automation for validating your work