The Business Value of Customer Experience | Christopher Stark
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Description
Today we have the pleasure of speaking with Christopher Stark, the VP of Customer Experience & Business Value at Khoros. He worked at Nike for 5 years where he learned...
show moreChristopher’s background 0:41
Tying CX to business value 5:53
What’s not working right now 13:07
“Chat wasn’t even really around 20 years ago. How can a metric that came out during that time, now with an era of TikTok and Linkedin, and text messaging now to communicate with customers, the metric’s just outdated and I tell everyone, ‘You know what? It could lead to growth, but you need to actually prove that out. Find the metric. If it’s not NPS, go find the metric that does lead to growth in your company and use that.’” 9:46
https://www.linkedin.com/in/christophertstark/
Information
Author | Gabe Larsen |
Organization | Gabe Larsen |
Website | - |
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