Of the topics that have continued to attract the attention of broadcast media’s C-Suite leaders across 2021, addressable advertising is poised to remain front and center as a big concentration point in 2022. With video-on-demand a leader in addressable advertising, how can OTA and VOD collide, providing broadcast media with some solid revenue opportunities in the coming years?

That's just one question Marianne Vita, SVP and Director of Integrated Strategy and Marketing at the VAB, answers in this fresh podcast arriving just in time for CES 2022, and the upcoming Matrix Media Ad Sales Summit and NATPE Miami in Miami Beach, Fla.

The InFOCUS Podcast is hosted by Adam R Jacobson, with the support of dot.FM.