In this episode, Andrew visits with Erica Waasdorp, author of Monthly Giving: The Sleeping Giant and Monthly Giving Made Easy, as well as President and Founder of A Direct Solution. She has been in the monthly giving game for close to 30 years and has tons of expertise in this area. Together they discussed the question about subscriptions versus monthly gifts, six easy steps for launching a program and strategies for how to keep your donors giving for a long, long time.