An Agency Executive’s Take on Radio Adopting Impression-Based Selling
Oct 25, 2021 ·
22m 58s
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Description
Martha Matthews, senior vice president, Local Investment, dentsu Media U.S., talks impression-based selling, 2022 local advertising projections, agency outlooks and outcome based buying principles with special guest interviewer, former NAB...
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Martha Matthews, senior vice president, Local Investment, dentsu Media U.S., talks impression-based selling, 2022 local advertising projections, agency outlooks and outcome based buying principles with special guest interviewer, former NAB COLRAM member Buzz Knight.
show less
Information
| Author | NAB |
| Organization | National Association of Broadcasters |
| Website | - |
| Tags |
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