An Agency Executive’s Take on Radio Adopting Impression-Based Selling
Oct 25, 2021 ·
22m 58s
Martha Matthews, senior vice president, Local Investment, dentsu Media U.S., talks impression-based selling, 2022 local advertising projections, agency outlooks and outcome based buying principles with special guest interviewer, former NAB...
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Martha Matthews, senior vice president, Local Investment, dentsu Media U.S., talks impression-based selling, 2022 local advertising projections, agency outlooks and outcome based buying principles with special guest interviewer, former NAB COLRAM member Buzz Knight.
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