The InFOCUS Podcast: Ana Ceppi, Edelman

Oct 14, 2021 · 9m 59s
The InFOCUS Podcast: Ana Ceppi, Edelman
Chapters

01 · - RBR TVBR Edited Adam intro

2s

02 · - 2021_10_13 10-23-05 Adam Jacobson & ANA CEPPI EDIT.output.output

11s

Description

The 2020 Census is complete. The topline data is out. And ... are marketers doing anything yet to better reflect in their advertising campaigns the consumers that define the U.S.A....

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The 2020 Census is complete. The topline data is out. And ... are marketers doing anything yet to better reflect in their advertising campaigns the consumers that define the U.S.A. today?

It's a tricky question. As Diversity, Equity and Inclusion efforts have swept through Corporate America and many media companies, some in the marketing and advertising world wonder if D&I has inadvertently become synonymous with marketing. 

In this fresh InFOCUS Podcast, presented by dot.FM, Ana Ceppi, a senior advisor on the U.S. Hispanic market at Edelman, shares how one can easily distinguish DEI from multicultural marketing and what broadcast TV and radio station management and ownership may wish to consider if the goal is connecting brands with all consumers — including key multicultural segments.
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Author Radio Ink Magazine
Organization iHeartRadio
Website -
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