Igniting Social Commerce with Omnichannel CX | With Pam O’Neal
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Description
Today I have with me Pam O’Neal, the Senior Marketing Director here at Kustomer, and we’re talking about the importance of social commerce, which isn’t new, but is really hot...
show moreWhat social commerce looks like today 4:17
Why social commerce is so popular 8:24
We can’t be everywhere at once 15:05
Pillars for the customer journey 21:31
“92% of consumers said that their preferred platform for social commerce was Instagram. 77% opted for Facebook, 57 for Twitter, 47% for Pinterest. From a business perspective, you guys, 73% of businesses believe that their brand had already created an emotional bond with consumers on social media and that this would ultimately help them achieve greater success across social media.” 7:08
https://www.linkedin.com/in/pamoneal
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Author | Gabe Larsen |
Organization | Gabe Larsen |
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