Today Dan Madsen is the head of PR & Marketing for HerUniverse, the Ashley Eckstein (Ahsoka Tano) fangirl fashion line. But before that he was better known as the president of the official Star Wars fan club and publisher of Star Wars Insider from 1987 to 2001.

Dan shared stories with us about meeting with George Lucas, being charged to reignite the fan club, the first Star Wars Celebration and the bit part he played in The Phantom Menace. We also dug into working with Ashley Eckstein and just how badass her character, Ahsoka, really is.

5:30 The launch of Star Wars Insider
8:30 Life before the Internet
10:30 Meetings with George Lucas
14:30 Anthony Daniels
15:45 The First Star Wars Celebration - The Star Wars fan Woodstock
19:00 HerUniverse, Ashley Eckstein and Ahsoka Tano
26:30 The Disney Era
29:30 Social media is a blessing and a curse
32:45 Looking Ahead
36:45 How does Star Wars avoid the same burnout as Star Trek
39:45 Clone wars and the future of Ahsoka Tano
48:00 Dams Denna the Kaadu handler
53:45 Ten Questions

Around the Galaxy online:
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Making Star Wars Podcast Network: www.MakingStarWars.net

Theme Music: Apollo’s Ghost, Available on iTunes

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