Lori Hall and Jessica Lane were tired of not seeing enough strong multicultural marketing agencies that genuinely captured the cultural nuances for the right audiences. They came across way too many tone-deaf campaigns that failed miserably. That’s when they decided it was time for them to start an agency of their own. Pop’N Creative is a successful Black-owned, women-led multicultural marketing agency, born out of a deep desire to see brands win in marketing to a multicultural world. These two changemakers share how they started a growing business at the beginning of the pandemic, some of the most common mistakes marketers make, and how one can find their voice as an activist to dismantle racism within various industries. In celebration of Women’s History Month, Northwestern Intersections is featuring 4 female Northwestern trailblazers to honor those who have shaped and inspired the future of our community.