Believe it or not, we are just two months away from the 2021-2022 Upfronts. But, what’s different this year are presentations that reflect an internal reorganization that blends together sales, operations, content and distribution. This single organization approach has very much changed the selling process, and we’re wondering what the biggest change for TV as we prep for the next season.
Providing the answer, and more, in this podcast, presented by DOT.fm: Jay Prasad, Chief Strategy Officer at LiveRamp TV.