Using Data to Personalize the Customer Experience | Steven Maskell
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Description
Today I am joined by Vice President of Customer Experience at Zones, LLC, Steven Maskell. He states you need to give the customer a reason to share their data with...
show moreSteven’s background 0:52
Basics and must haves to help build the personalized experience 5:20
Building an infrastructure to capture the data 7:47
“It took IBM a really long time to build Watson and Watson still screws up. What I would say is this: don’t expect that it’s going to solve everything. Really what it’s gonna do is it’s gonna help you understand a little bit better. A little bit better. That’s what you’re trying to do each and every time.” 11:05
https://www.linkedin.com/in/stevenmaskell/
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Author | Gabe Larsen |
Organization | Gabe Larsen |
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