Episode 4 of The New Normal features natural foods pioneer Adnan Durrani of Saffron Road Foods. He is a bold and transformative executive and investor in the global organic and sustainable food and agriculture world.

Mr. Durrani is the founder and Chief Executive Officer of the American Halal Co. Inc., which wholly owns its flagship brand Saffron Road. Mr. Durrani has been a serial entrepreneur and venture capitalist for almost three decades, as President of Condor Ventures, Inc., a venture firm devoted to strategic investing in natural food companies. Saffron Road was the first halal product to be sold nationally in all Whole Foods stores and can now be found at 20,000 other retail food stores in the USA. Whole Foods, the #7 ranked US food retailer with over $16 billion in sales, has noted Saffron Road as being the most successful new brand launch in their frozen shelf nationally in recent history.