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CBS affiliate WNEM-5 is a storied TV station in a part of Michigan that has received rather negative attention in recent years for its water crisis – Flint. That said, WNEM likely took an outsized role in covering it as a news story, in turn growing its audience and thus attracting advertisers. What has the sales experience been like for the last few years pre-COVID?

That's just one question RBR+TVBR Editor-in-Chief Adam R Jacobson asked Ken Frierson, who has just been promoted from General Sales Manager to VP/GM of the Meredith Local Media Group, in this all-new Election Day edition of the InFOCUS Podcast, presented by Dot.FM.
CBS affiliate WNEM-5 is a storied TV station in a part of Michigan that has received rather negative attention in recent years for its water crisis – Flint. That said, WNEM likely took an outsized role in covering it as a news story, in turn growing its audience and thus attracting advertisers. What has the sales experience been like for the last few years pre-COVID? That's just one question RBR+TVBR Editor-in-Chief Adam R Jacobson asked Ken Frierson, who has just been promoted from General Sales Manager to VP/GM of the Meredith Local Media Group, in this all-new Election Day edition of the InFOCUS Podcast, presented by Dot.FM. read more read less

3 years ago #flint, #kenfrierson, #meredithlocal, #michiganbroadcasters, #wnem5