Many media industry professionals know Omar Thompson for his many years as a marketing and creative teams leader at ABC Radio Networks, and as a marketing and advertising VP at Premiere Networks some 20 years ago.

Today, he's a Principal for Dallas-based marketing strategy firm 1Nine Marketing & Media, which works with brands on the proper content in their creative that can best strike a chord with multicultural consumers.

Thompson is a panelist on the August 19 Black Media Symposium, and he spoke with RBR+TVBR Editor-in-Chief Adam R Jacobson ahead of the event in this fresh InFocus Podcast.

How are marketers are responding to Black consumer needs? Get the answer in this 10-minute listen!