In "4 Common Thinking Mistakes and How to Fix Them" Charles Ngo teaches you how to "get your head right". All 4 tips are interesting, but a big one is "Assumptions without Experience".   In his example he offers the tale of John, the hardworking affiliate who's a one-man-band of sorts.  John needs and want some employees to help him with his work but his assumptions about how everything will go wrong is preventing him from acting.   This is a good story, but this tip goes way beyond that.  Lots of people assume stuff without having any real experience.   Sure, intuition can be good *sometimes* but make sure you're honest with yourself when you don't truly know something.   Just like in advertising, sometimes you need to do a TEST.

In the post by Lary Kim from Search Engine Land : "10 Surprising Facts About 'Keyword (Not Provided)' For Paid Search" dispelled the rumor that paid search query data was disappearing adn that third party tool providers would be slammed.  Don't worry guys, all the data is still there for paid search and it won't ever go away.

The Heartbleed vulnerability is all over the internet and everyone is talking about it on the news, so it should be no surprise that you don't at least know about it by now.  We received notification via WordFence in an email and after additional research found a post by Victoria McNally from Geekosystem on how to "Test Servers for the Heartbleed Vulnerability With This Handy Browser Tool".  Change your passwords on all the major websites you visit, that is the best way to take care of the problem.  But you should know if the patch has been applied by using this tool.  If it is not updated, you will need to change the password after the vulnerabilities as fixed.

Test For Heartbleed Vulnerability Here