Influencers have taken the worlds of social media and marketing by storm. As this new type of public figure emerges and continues to shape society, it is helpful for people to understand what exactly qualifies someone as an influencer. What types of value do influencers offer, and perhaps more important, how should consumers of social media decide who they allow to influence them? Tracy Komlos, founder and CEO of Pangea Dreams, joins the podcast.
@tracykomlos www.pangeadreams.com