Explicit

35: Conversion Measurement

Sep 23, 2019 · 14m 11s
35: Conversion Measurement
Description

#publicstate episode 35 ‘Conversion Measurement’ just landed 👽🛸! This week we dive 🤿 into another one of Google’s announced plans for building a more private web; ‘Conversion Measurement API Tool’:...

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#publicstate episode 35 ‘Conversion Measurement’ just landed 👽🛸! This week we dive 🤿 into another one of Google’s announced plans for building a more private web; ‘Conversion Measurement API Tool’:
🔗Link up ad impressions with conversions✅
🆕 metadata tags to ads🏷️ 
🙋Proposed data attached limits: Apple’s 6 bits ▫️ vs Google’s 64 bits ⬜ 
😕No substance behind the amount of meta data being added🤷‍♀️
🛡️Privacy for consumers or better tracking for advertisers?🔍
This is a continuation of our initial reaction to Google’s Privacy Sandbox ⛱️ announcement from episode 32. We will be diving into the other sandbox proposals during future episodes 🔮 
💥Enjoy💥
Links 🔗
Google: Building a more private web (https://www.blog.google/products/chrome/building-a-more-private-web/)
Chromium Privacy Sandbox (https://www.chromium.org/Home/chromium-privacy/privacy-sandbox)
Conversion Measurement - Github (https://github.com/csharrison/conversion-measurement-api) and Issue 11 (https://github.com/csharrison/conversion-measurement-api/issues/11)
EFF - Dont play - Googles Privacy Sandbox (https://www.eff.org/deeplinks/2019/08/dont-play-googles-privacy-sandbox-1)  
Social 🤼
1. To learn more about us, checkout glimpse protocol (https://glimpseprotocol.io) , email us at social@glimpseprotocol.io, follow us on instagram @glimpseprotocol (https://www.instagram.com/glimpseprotocol/) , or subscribe on YouTube (https://www.youtube.com/channel/UCPR7xJnmCNkROBPJRmN3qsg) . 
2. Follow @public_state (https://twitter.com/public_state) on Twitter 
3. Follow Alasdair on twitter @almactheealmanac (https://twitter.com/almacthealmanac)
4. Follow Tim on Twitter @TimHolmesMitra (https://twitter.com/TimHolmesMitra)
5. Follow Dave on Twitter @D7mac7 (https://twitter.com/D7mac7)
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Author Alasdair Macdonald
Organization Alasdair Macdonald
Website -
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