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#27 Channel inconsistency kills the experience

#27 Channel inconsistency kills the experience
Oct 4, 2023 · 12m 7s

Channel inconsistency, especially between traditional and digital one kills the customer experience. What's even worse is that such experiences generate doubts and dramatically reduce overall level of customers trust. So...

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Channel inconsistency, especially between traditional and digital one kills the customer experience. What's even worse is that such experiences generate doubts and dramatically reduce overall level of customers trust. So you just can't afford it to lose potential sales!
In this episode Paolo Fabrizio helps you understand why it happens and how to prevent that.
Full article here >>
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Author Paolo Fabrizio
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