#20 - Wendy White: CMO at Daxko - Brand, Demand, Go To Market, Revenue, and Marketing
Mar 27, 2023 ·
24m 48s
Wendy White is the CMO at Daxko. The Daxko Nation includes several distinct brands: Daxko, CSI Spectrum, Club Automation, AAC, GroupEx PRO, SugarWOD, and Zen Planner. Through these brands, Daxko...
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Wendy White is the CMO at Daxko. The Daxko Nation includes several distinct brands: Daxko, CSI Spectrum, Club Automation, AAC, GroupEx PRO, SugarWOD, and Zen Planner. Through these brands, Daxko delivers comprehensive technology solutions and experienced services to health & wellness facilities. Since they began in 1998, Daxko has grown to span 68 countries, 10,000 facilities and over 20 million members. Sherry Peak talks to Wendy about her recent appointment at Daxko, how she approaches marketing and brand growth, and what she sees as emerging and re-emerging trends.
LINKS:
Company Website: https://daxko.com
Product Website: https://www.sugarwod.com/
LinkedIn: https://www.linkedin.com/in/wendywwhite/
Podcast Transcript: https://www.mypodcast.media/wendy-white-cmo-at-daxko-brand-demand-gotomarket-revenue-marketing
#cmo #marketing #branding #businessgrowth #brand #demandgen #demandgeneration #gotomarket #revenue #revenuegrowth #marketingstrategy #brandingstrategy #interview #podcast #innovatemarketing #shawnpneal #sherrypeak #yourcustomersarelistening #mypodcastmedia
Innovate Marketing is brought to you by https://MyPodcast.Media
Why should your brand or nonprofit be podcasting?
Because Your Customers Are Listening...
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LINKS:
Company Website: https://daxko.com
Product Website: https://www.sugarwod.com/
LinkedIn: https://www.linkedin.com/in/wendywwhite/
Podcast Transcript: https://www.mypodcast.media/wendy-white-cmo-at-daxko-brand-demand-gotomarket-revenue-marketing
#cmo #marketing #branding #businessgrowth #brand #demandgen #demandgeneration #gotomarket #revenue #revenuegrowth #marketingstrategy #brandingstrategy #interview #podcast #innovatemarketing #shawnpneal #sherrypeak #yourcustomersarelistening #mypodcastmedia
Innovate Marketing is brought to you by https://MyPodcast.Media
Why should your brand or nonprofit be podcasting?
Because Your Customers Are Listening...
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