​In a market where the average app loses nearly 70% of its users within one week app marketers are on a rollercoaster ride, struggling to plug the leaky bucket, not just fill the top of the funnel. The challenge (and the opportunity) is to re-engage users early in the retention cycle, and we learn best practices around ways to ignite frequent use and deep loyalty when our host Peggy Anne Salz welcomes Jessica Osorio, Growth Marketing Lead at Mozilla, the not-for-profit behind the Firefox browser on mobile and web. Jessica, whose bold mantra is to "never stop optimizing," lifts the lid on the channels and vendors she relies on to make users come back to the app. She also debunks marketing myths and shares approaches marketers across all app verticals can adapt to up their game. ​