Low entry prices and high performance are just two reasons why mobile marketers would be wise to harness affiliate marketing to amplify their offers. Affiliates also enjoy a high level of trust with mobile-first consumers who rely on their recommendations to make purchase decisions. Our host Peggy Anne Salz catches up with Erica Carter-- a Mobile Hero recognized for her app marketing achievements--to get the inside track on the steps you can take to recruit the right affiliates and tailor incentives to drive results. Erica, who was recently at Ibotta, also discusses the importance of providing your affiliates the right ad creatives and measuring the impact.