Apple allows in-app purchases to appear in-app store search results, but are they really the new "gold mine" for ASO? Our host Peggy Anne Salz welcomes back Dave Bell, CEO of Gummicube--a company offers a suite of software and services to drive decision making around mobile product development, mobile marketing and app store optimization--to talk about new developments impacting ASO. This episode looks at how you can optimize in-app purchase copy with relevant and enticing keywords and why Dave is convinced granularity and personalization are poised to be “the next big thing” hitting the app stores.