Content is king in modern marketing. Every guru has a formula on what kind of content you should be creating and how often you should be posting. Often in the push to create more content, we lose our focus. The content becomes sloppy and the needs and desires of our audience are not met. So how do we keep our authenticity of message in the content we create? Erik Cabral and his team at OnAir Brands are helping content creators navigate the complexities of content creation reminding us to always keep the audience first. In today's show, Erik walks us through the steps to create content that brings hope to your audience all while helping them. He also reminds us to remember who we are and not lose our authenticity in the content that we create.

OnAir Brands Website: https://www.onairbrands.com/

Today's episode is sponsored by
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About Erik Cabral
Erik Cabral is the founder of the creative agency, On Air Brands; the real estate investment company, Mindado Investment Group; host, co-host, and producer on several shows: Entrepreneur’s Circle, Capital Hacking, LIVE at the Hive!, Real Estate Hackers, SJREIA LIVE, and many more in progress. With multiple businesses and partnerships, Erik is the quintessential “serial entrepreneur” who spends much of his time helping others grow their businesses, brands, and personal brands. After leaving corporate America after 20+ years, Erik jumped headfirst into real estate investing. He spent roughly a year educating himself, forming relationships, and analyzing hundreds of deals before he purchased his first multi-family apartment building, which he now manages. He is also a partner in Renault Winery & Resort, which is a (the 3rd oldest winery in the US) and offers private capital to his network of investors for fix and flips, wholesale deals, and various other investment strategies. Erik sits on the board for the South Jersey Real Estate Investment Association (SJREIA) headquartered in Cherry Hill, NJ, and has made a major impact on this non-profit organization by volunteering in various areas such as marketing strategies, social media integration, business development, and growth strategies. He is the co-lead for their main meeting in Princeton, NJ. Erik loves to share his decades of experience in creative, branding, and marketing strategies and how it can apply to the creative and real estate investment industries. Erik holds a BFA from the School of Visual Arts in NYC and lives in Robbinsville, NJ, with his wife and two daughters.