"I speak in emoji sometimes."

Following his hit blog post on his future in the sector we chat to wannabe-vet Joe Freeman about his roles to date and where he plans to go as he steps into the big office. We manage to keep a straight face as Kenneth details his childhood ambitions to become a doctor and lament the loss of the James' Jolly Newspaper from the presses.

Joe describes the genesis of digital teams in charities and how we're monitoring the next generation of leaders coming to the fore. We hear what it takes to become Insta-famous and how they align with the skills Joe looks for in applicants to his teams. We also highlight some great work being done at the moment and the highlights of Joe's career.

K-Dizzle sneaks in a mention of New Media Age magazine, we question whether we need to be more ethically aware in choosing platforms, how conversations are turning private and force Joe to decide live on air where his next role will be. Joe remains steadfast in his refusal to boost James' Twitter followers so in an act of petty vengance we leave in the section we promised to edit out.

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