Marketing can be overwhelming. Often this feeling causes businesses to be slow to act or freeze instead of moving forward. On today's episode Chris Dayley shares how marketing is the key to taking your business to the next level. Chris shares how understanding your audience and what they really want is the key to successful marketing. His company focuses on helping businesses understand their audience in then building their website and digital campaigns around their customers needs. Other topics we discuss include: moving past inspiration, converting your audience, being on the pulse of your customer's desires, web design / development / and usability, looking to the past and the future, learning from failure, and creating culture.Chris is a digital marketing entrepreneur with a passion for helping businesses succeed online. After spending years driving traffic through SEO and digital marketing efforts, Chris turned his attention to the user experience of websites to see if he could influence traffic to convert better. After running his first successful test, he fell in love and began focusing on helping businesses test their website experience.In 2014, he started his Conversion Optimization agency Dayley Conversion, which was a full service agency helping businesses discover what converts best on their sites through testing. In 2016 he merged his company with Disruptive Advertising, where he currently works as VP of site testing and optimization. They offer full-service A/B testing solutions to clients including strategy, design, development and analytics.Interview Segments - This is where you can find each section of the interview.Intro / About Chris: 4:17 minutesInterview: 13:27 minutesRapid Rire Questions: 43:49 minutesWebsite: https://www.disruptiveadvertising.com/AB Testing Guide: https://www.disruptiveadvertising.com/guide/