Jonny Hate Marketing and he shows you how you can have impact without all the work. One of the keys is to stop thinking about B2B and B2C and starting thinking in terms of Human to Human business. Another tool that Jonny teaching others is the 3 pillars to success. First you need to define what you do. Next you need to know who it's for. Finally you need to know how you can deliver it. We also discuss the craft of closing and sales, finding your 'accidental' career, adapting to the unknown, the Ikigai Principle, overcoming the overwhelming world of marketing, defining and connecting with your ideal customer, and much more.British entrepreneur, piano player, international racing driver and business coach Jonny Cooper is the founder of www.TheSuccessParty.com, helping transformation professionals find more of their ideal clients, more easily. Since growing a business to 8-figures and exiting, Jonny’s been supporting coaches, trainers, therapists and consultants who are serious about growing their practice and enjoying a life of effortless abundance.He’s also the voice behind the legendary Jonny Hates Marketing Facebook Group, and swears that he really, really does.Hate marketing, that is. Interview Segments - This is where you can find each section of the interview.Intro / About Jonny: 1:05 minutesInterview: 6:34 minutesRapid Rire Questions: 40:05 minutesWebsite: http://thesuccessparty.com/Facebook Group: https://www.facebook.com/groups/TheSuccessParty/