What does it take to build a new shoe business in a industry run by giants? Steve Sashen found that the shoes he was wearing were causing him injury as he ran. He thought that there was a better way, so he started researching minimalism in running. This lead him down the path to build a truly minimalist shoe that is good for you.In today's episode we discuss:-Shoes and the shoe industry-Running and running shoes-Innovating in established industries-Why the expert might not be the person you want to follow-And more....Steven Sashen is a serial entrepreneur who has never had a job, former professional stand up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country. He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, and appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary.  Website: https://xeroshoes.com/Facebook: https://facebook.com/xeroshoesTwitter: https://twitter.com/xeroshoesInstagram: https://instagram.com/xeroshoesLinkedIn: https://linkedin.com/company/xero-shoesToday's episode is sponsored by Opportunity in China: https://opportunityinchina.com/