MapableUSA.com: Equity crowdfunding is great, but as stated many times on the Mapable USA podcast, you must be able to build your crowd first – and that takes money. Sometimes, a lot of money. A basic element of crowdfunding success includes setting aside a budget for marketing purposes. But as many companies have learned the hard way, marketing is not as easy as it looks. That’s why in this episode, we interviewed Caleb Huey, Vice-President of Creative Strategy at the Creative Direct Marketing Group (CDMG) which is a full-service direct response advertising and marketing group that specializes in marketing the crowdfunding efforts for those companies seeking to utilize the JOBS Act capital raising benefits. The media marketing landscape has certainly changed from the good old days of print advertising to today’s meta-data strategies in order to find the right target audience of people, but listen to crowdfunding expert Mr. Huey as he explains how his company is using sophisticated marketing tools including laser focused transactional meta-data to collect information on consumers to help issuers identify and solicit the right kind of investors to make their crowdfunding efforts successful.

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