Bloggers: how do you maintain narrative authority in a competitive market? How do you resonate with your readers? The World Wide Web is a volatile entity that takes no prisoners. This week on Explicit Content: Andy Crestodina and Jeff Julian discuss The Survey of a Thousand Bloggers.

Our audience depends on us for integrity-in-content. Science shows: original research will help to build your place as a source to whom they may turn for savvy information. Communicating with your network may just be the answer.

The consumer sees the “roundup” as just a stack of quotes, but providing an executive summary of opinions, from experts, while preserving cadence of discourse is becoming the benchmark. When creating collaborative content: we rely on quality sources to leverage their network as a promotional engine that benefits all parties.

You are your own curator. Evergreen content does not grow on trees. What was old can be new again by cultivating lasting relationships with your collaborators and readers.

#whatworks #authority #youarescience

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Full Show Notes, Links, and Transcripts: https://emktr.co/ecp16