Please don't judge the book by its cover. Every business features those that unconditionally move through waves to make sure progress is maintained as well as attained. The only thing I know is radio which gives me a closer connection to what it means to have a Broadcaster's ability. Some may think that posting a song or talking all the way up the vocals is top dog material. Yeah I get it. Showmanship is everything even in a newsroom. The Broadcaster's Ability was first introduced to me in February of 1981 when the station program director stood strong with his word, "I will not and cannot respect you as a Broadcaster if you don't prepare yourself for the day your mother passes away at 7am and you're on the air for your shift by noon." That was kind of harsh but extremely true. It prepared my journey for the day President Reagan was shot, the space shuttle explosion and even more for 9-11. The Broadcaster's Ability is having the courage, knowledge and skills to set aside all things personal and serve his or her community. I've been known to say in my lectures,"Who will you be when you're on the television or radio and word comes of a nuclear warhead headed in our direction? Will you be the Broadcaster and keep the community informed or will you leave your post as a communicator?" The everyday world of business is no different. Who will you be when a client or customer feels they have to vent and or find reason to create an uncomfortable situation? You might have the skills to be a great leader and top notch employee but do you have the ability to remain focused on the expectations of your position during times of change? In reaction to the program director's request to be present after death, I continued to do my job after learning about my father and I was doing a radio show when word reached me about the passing of my brother. You didn't know as a listener. How? Why? Get ready for the thump. These 39 years of spinning music and doing talk shows has been 100% in the hands of God. On both occasions I prayed and he gave me the strength to achieve my ability as a Broadcaster.