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134 - Eyes on the Prize (Goal Setting, Fundraising Metrics, Donor Visits): Andrew Robison

134 - Eyes on the Prize (Goal Setting, Fundraising Metrics, Donor Visits):  Andrew Robison
Jan 16, 2024 · 41m 53s

And, we're back! After a Petrus Development Show hiatus, we return with an interview with Petrus president, Andrew Robison. Andrew and Rhen, Petrus's marketing director, are back with a new...

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And, we're back! After a Petrus Development Show hiatus, we return with an interview with Petrus president, Andrew Robison. Andrew and Rhen, Petrus's marketing director, are back with a new episode about goal setting, and it's a good one!


It's the beginning of a new year, and Petrus is all about goal setting. Organizations have goals, and fundraisers need to have goals, too. That said, have you ever wondered what goals you, as a fundraiser, should be making for your work? If so, Andrew and Rhen answer these questions and more.
  • Are there specific activities fundraisers should consider for their goal setting?
  • If so, what are the metrics that fundraisers should be tracking? And what are realistic numbers for those goals?
  • Can and/or should fundraisers receive a commission based on total money raised in a specified period?
  • What should organizations expect in terms of grantwriting success?



The gem of this episode is in the details. Andrew and Rhen share specific numbers for potential development goals, and they offer different examples based on the organization's size and the fundraiser's experience. As mentioned at the end of the episode, Petrus has a sample incentive plan worksheet for fundraisers, and you can sign up to receive it by clicking here.
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Author Petrus Development
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