101 - Audience Growth through Partnerships, with Bad Dinosaur and trundl

Apr 27, 2022 · 47m 4s
101 - Audience Growth through Partnerships, with Bad Dinosaur and trundl
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Today we’re chatting about using Partnerships to help you build an audience when your business is brand new in the early stages. First up I’m going to speak to Tina...

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Today we’re chatting about using Partnerships to help you build an audience when your business is brand new in the early stages.
First up I’m going to speak to Tina Clark, the marketing manager at an app development agency called Bad Dinosaur. Although a lot of her role is to market the agency itself, she also supports their clients with marketing strategy.

Our next guests are Hilary Mines and Tess Caven, from the new start up trundl. Trundl is a non-competitive activity motivator app, which encourages people to go outside and get some exercise, and offers charity donations as motivation. Hil is the original founder and Tess is the strategy and marketing director.

In my conversations today we touch on a few different techniques for developing your brand as a new business, and for developing your audience along with it. Partnerships are a great way to do this on a shoe string budget, and that’s where a lot of our focus is today.

Find all the links and resources for today's episode in the shownotes at thewhin.co/podcast
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Author Katie Goudie
Organization Katie Goudie
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