One of the oldest and most successful forms of advertising is NOT the phone book! It is referral-based marketing. You might refer to this form of advertising as network marketing, but we want to differentiate referral-based marketing from a pyramid type organization. Matt & Mike host Shirley Towne and take a deep dive into Business Networking International (BNI). Shirley is the Executive Director of the fastest growing regions in the world, and her region boasts the LARGEST BNI Chapter in the United States!

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