Iconic Advantage
Apr 6, 2018 ·
27m 46s
Bill Horan talks with Soon Yu, author of ICONIC ADVANTAGE. Soon will discuss what he means by “iconic advantage," what the three qualities that make products and services iconic are,...
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Bill Horan talks with Soon Yu, author of ICONIC ADVANTAGE. Soon will discuss what he means by “iconic advantage," what the three qualities that make products and services iconic are, and what he means when he says, “Stinky cheese get mice.
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