A Maori media lecturer says criticism of a pakeha woman's misuse of the moko is far from racist.
Life coach Sally Anderson has been accused of misappropriating the moko and using the traditional carving, which she has on her chin, for business purposes.
AUT lecturer Dr Ella Henry says the criticism is justified.
She told Chris Lynch bigoted views negatively impact minority groups - not the other way around.
"I can't imagine how us criticising a white woman is going to impact negatively on all the white women in this country or in the world."
LISTEN TO ELLA HENRY TALK WITH CHRIS LYNCH