This episode features Dave speaking to entrepreneurs and small business owners at JARI, an economic development agency in Central Pennsylvania.

JARI is a non-profit organization that has been a devoted partner of the business community in Cambria and Somerset Counties since 1974.

Dave's workshop was joined by more than a dozen business professionals in Johnstown this week. The event was centered around the difference between Marketing and Sales, and focused on Hit the Bullseye Targeting and Segmentation.

Episode 168 was recorded Live, and features one guest by mistake, who was eating periodically.

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