Did you know every star on a Yelp review leads to a 5-9% increase in revenue for restaurants? One of the most useful tools you can utilize is Yelp for restaurants, as it increasingly affects your reputation.

In episode #045 of the Social Restaurant Podcast, I welcome Chris Tomasso, Chief Marketing Officer at First Watch. First Watch has experienced an increase in same store sales 29 out of the last 30 years. How do they do it?

Yelp reviews are a large part of their business model. First Watch allows users to decide to review on their own without nudging or reminders, and they reply to nearly every review personally.

You'll want to hear Chris talk more about Yelp for restaurants, company culture and First Watch's many successes.