The next BriefingsDirect customer experience insights discussion explores how Contact center-as-a-service (CCaaS) capabilities are becoming more powerful as a result of leveraging cloud computing, multi-mode communications channels, and the ability to provide optimized and contextual user experiences.

More than ever, businesses have to make difficult and complex decisions about how to best source their customer-facing services. Which apps and services, what data and resources should be in the cloud or on-premises -- or in some combination -- are among the most consequential choices business leaders now face. As the confluence of cloud and unified communications (UC) -- along with data-driven analytics -- gain traction, the contact center function stands out.

We’ll now hear why traditional contact center technology has become outdated, inflexible and cumbersome, and why CCaaS is becoming more popular in meeting the heightened user experience requirements of today.

Here to share more on the next chapter of contact center and customer service enhancements, is Vasili Triant, CEO of Serenova in Austin, Texas. The discussion is moderated by Dana Gardner, principal analyst at Interarbor Solutions. [Sponsor: Serenova.]