Erik is joined by Laura Behrens Wu (@LauraBehrensWu), co-founder and CEO of Shippo, and Talia Goldberg (@taliagold), venture investor at Bessemer.

They start out by talking about how Laura started Shippo and how the team iterated through different ideas to get to what the company is today. She tells the story of trying to get attention from investors for a space that was not too familiar to them.

Talia talks about Bessemer’s investments long ago in then-new retail companies like Staples and Dick’s Sporting Goods, and where they are thinking about where they want to invest.

They move on to talking about the rise of direct-to-consumer and consumer packaged goods, and discuss how companies like Shippo can help new entrepreneurs get to market. They discuss some of the changes in e-commerce over the years and how new channels like Instagram are helping create a new relationship between consumers and brands.

They also talk about companies that Talia wishes she had invested in but didn’t, their recommendations for entrepreneurs looking at the space, and their requests for startups.

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Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.

Venture Stories is brought to you by Village Global and is hosted by co-founder and partner, Erik Torenberg, and the show is produced by Brett Bolkowy.