A Bobble Christmas Carol
Nov 14, 2023 ·
23m 33s
Up to two-thirds of consumers are set to cut back on their Christmas spending this year due to the ongoing cost-of-living crisis how do marketers and brands cope with a...
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Up to two-thirds of consumers are set to cut back on their Christmas spending this year due to the ongoing cost-of-living crisis how do marketers and brands cope with a tought couple of months ahead?
Manni Singh explores new data from from the IPA which show's that while shoppers will be cutting back on their purchases this year, they still want to see brands embracing the festive season with their communications. More than a third are looking for an injection of festivity (37%), while humour (21%), nostalgia (20%) and a focus on value (20%) are all important considerations.
So what can you do, how can you prepare? find out Manni's top tips to help with your christmas marketing and stand out
What have you prepared for this christmas season share us your top tips by tweeting us @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod or or email the podcast media@bobbledigital.com
show less
Manni Singh explores new data from from the IPA which show's that while shoppers will be cutting back on their purchases this year, they still want to see brands embracing the festive season with their communications. More than a third are looking for an injection of festivity (37%), while humour (21%), nostalgia (20%) and a focus on value (20%) are all important considerations.
So what can you do, how can you prepare? find out Manni's top tips to help with your christmas marketing and stand out
What have you prepared for this christmas season share us your top tips by tweeting us @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod or or email the podcast media@bobbledigital.com
Information
| Author | Manpreet Singh |
| Website | - |
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