ROAD Model of Ad Group Construction
Jul 6, 2009 ·
4m 17s
Howie Jacobson, author of the deservedly popular book AdWord for Dummies, discusses his new ROAD guidelines for forming small, tight ad groups. He lays out the ROAD model of ad...
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Howie Jacobson, author of the deservedly popular book AdWord for Dummies, discusses his new ROAD guidelines for forming small, tight ad groups. He lays out the ROAD model of ad group construction.
show less
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