Brant Pinvidic is an award-winning film director, veteran television producer, C-level sales and presentations coach, keynote speaker, top-rated podcast host, and a columnist for Forbes. He has been named to the Hollywood Reporter's 30 Most Powerful Reality TV Sellers and is widely recognized as one of the great creative sales leaders in Hollywood. His showbiz top-level management experience includes being the President and CCO of one of the world's largest production companies, 3 Ball Entertainment (Biggest Loser, Bar Rescue, Beauty, and the Geek), and before that he was the Head of Programming for Discovery's TLC Channel. His book 3-Minute Rule, he summarizes like this: “To succeed, you must be able to capture and hold your audience's attention with only the quality and flow of your information, long enough to take them through that initial decision-making process. They must conceptualize your idea, contextualize how it will benefit them, and then actualize it with potential engagement or further interest. You have about three minutes.”