Anne and Gillian welcome guest Lindsay Tabas, The Lady Engineer (which she trademarked 15 years ago) and product market-fit expert. Her  e-book Start Before the Product’s Ready, subtitled ‘The Unavoidable Market Part of Product Market Fit’, which pretty much says it all in her view. Lindsay guided User interface and User experience design for many companies and their products before launching her own consulting group. Her near two decades engineering tech products tell an intriguing story, and even frustrating at times. For example the deep ‘bro’ culture in tech, and how hard it was to raise money for her own startup. Meanwhile, observing product development misfires, she saw a big need for tech to change the way products are created Her mission is simple: help founders sell the right product before they build the wrong one. Lindsay tells what steps founders need to take, and how to bring successful products to market.