Pricing Veterinary Drugs - A Strategy - Dr David Butchart
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Mar 25, 2016 ·
6m 44s
OK - do the math... leaving GST aside for now... You buy veterinary drugs from a wholesaler for $100. You mark this up 100% so you charge $200 to your...
show more
OK - do the math... leaving GST aside for now...
You buy veterinary drugs from a wholesaler for $100.
You mark this up 100% so you charge $200 to your client.
You then find a supplier you can buy the SAME or non branded drug for just $50 - WOW! - So you mark that up 100% and charge $100. Cool - the client gets the benefit right? - Sure.. but you miss out on potentially another $50 - $100... Why?
Dr David Butchart from the Platinum Vet Alliance explains.
show less
You buy veterinary drugs from a wholesaler for $100.
You mark this up 100% so you charge $200 to your client.
You then find a supplier you can buy the SAME or non branded drug for just $50 - WOW! - So you mark that up 100% and charge $100. Cool - the client gets the benefit right? - Sure.. but you miss out on potentially another $50 - $100... Why?
Dr David Butchart from the Platinum Vet Alliance explains.
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