Ep17: My Secret Content Creation Weapon: Google Alerts

Ep17: My Secret Content Creation Weapon: Google Alerts

0 0 4 months ago
When I was at the height of my career as a showbiz reporter around 2008-2010 I had a secret weapon.

That secret weapon was Google Alerts. At the time they were relatively under-utilised and in journalism I knew of no one else – other than my showbiz photographer and business partner who used them.
I’ve used Google Alerts now for at least a decade but the way in which I use them has changed significantly.
Here’s what I do to utilise Google Alerts:

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