We have all heard it many times, content is king. This is especially true when designing a hyper-local marketing or caregiver recruitment campaign for your home care agency. But, how important is it to find the right content creator? Do you really need one that knows the senior care industry or can we just go on Fiverr and find the cheapest?

Join us as we talk to Jennifer Lagemann to learn about what makes good copy for your home care agency valuable and how one with industry knowledge can not only help improve your recruitment, but can help grow your agency census and improve relationships with your referral partners!