Shopping centers and other innovative retail concepts are some of the most exciting playgrounds for consumer experiences. For this two-part episode, we talk to leading real estate investment trust PREIT and MSC Retail about how they’re curating experiences designed to fit their target market. This episode of Part I features PREIT’s Senior Vice President Heather Crowell and Marketing Director Erika Erb, who both share fascinating insights into the type of information that goes into PREIT’s decision-making, the consumer behaviors they’re tapping into and a special look into the exciting new Fashion District, slated to open to the public in September this year.

Heather Crowell, Senior Vice President, chats:
• New diversified model to the traditional mall
• Bridging the online-offline experience IRL, by catering to those who love the hunt of the deal
PREIT’s Cherry Hill project as a testing ground for new retail concepts, including a new
partnership with incubator 1776 that focuses on retail innovation
• The opportunity for retail tech to reveal new insights about consumer shopping behaviors
• Examples of how PREIT is offering consumer experiences through its various properties,
including pop-ups
• Insight into how PREIT curates its retail mix and experiences to different consumer targets
(hint: data)
• The resurgence of brand loyalty
• Trends driving retail, including the click and collect model, and how retailer engagement can
have a payoff
• Spending stats around multi-channel shoppers vs single-channel shoppers
• Discovery as an important component to influencing retail sales
• Why malls and retail centers need to be flexible and creative

Erika Erb, Marketing Director, on:
• Variety, convenience and accessibility as inspirations behind PREIT’s upcoming Fashion
District project in Philadelphia
• The four pillars of the Fashion District — style, dining, entertainment, arts & culture — that
makes it a 360-degree lifestyle destination
• The Fashion District’s Uniquely Philly incubator program: Showing off the best of Philadelphia-
bred businesses
• PREIT’s $1 million investment in public art
• PREIT’s philanthropy partnership with local nonprofits as a way to engage the community
• PREIT’s learnings from The Gallery that they’re using to inform the new project
• Variety and customization as a major consumer retail trends

Connect with PREIT:
• https://www.linkedin.com/company/preit/ •
• https://twitter.com/PREIT •
• https://www.preit.com •

Connect with The Enterprise Center:
• https://www.facebook.com/TECCDC/ •
• https://twitter.com/PhilaTEC •
• https://www.linkedin.com/company/the-enterprise-center/ •
• https://www.instagram.com/westphillyfoods/ •
• http://www.theenterprisecenter.com/business/the-grit-studios •

Learn more about the Fashion District here:
• https://fashiondistrictphiladelphia.com/ •

Don't know how to subscribe? Watch this short video walking you through the process:
• https://youtu.be/VBRzKZhW8j8 •