Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone deaf in response to negative media attention. We discuss several high profile examples from the world of high fashion that have been in the news recently.



Pritch defines brand tone deafness as: "A lack of situational awareness and/or understanding of the business environment." So how can you protect your business from brand tone deafness? We'll tell you.



Amongst other tactical advice, we will discuss thinking like the consumer, not a content creator, not falling in love with your ideas until being tested by others and the "12 year old boy" rule. What's that? Listen to find out.



Shoutout to our new friends at the Podcast Village in DC. We took a tour of their top-notch facility right before we shot this impromptu episode from our room in The Wink Hotel.



On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.



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