Steve de Mamiel, Sales Director for Velcro Companies in Australia, and author of the Amazon best seller “The Mongrel Method – Sales and Marketing for the New Breed of Buyers” tells of his discovery of a new era requiring new methods of sales and marketing. Clients today are halfway through their buying journey before even speaking with the salesperson.

Steve uses anecdotes about Samuel, as well as real-life examples, to guide the reader through his mixed tactics approach to sales and marketing.