Gradually, the light dawned, and marketing gurus discovered that it was important to identify target audiences. 

This resulted in the crucial concepts of market segmentation and behavioral segmentation. 

What Is Market Segmentation?

Before we get into that, it’s important to understand what a “market” is. It is the group of people/organizations that make up a pool that has the ability to purchase/consume goods and services. These could be actual or potential customers.

What Is Behavioral Segmentation?

As technology and brand awareness advance, customer profiles undergo dramatic changes and economic realities fluctuate, market segmentation becomes more fine-tuned.

Benefits of Behavioral Segmentation

1. Smaller, well-defined sections: Instead of a large and unwieldy mass of customers, behavioral segmentation creates smaller and more homogeneous groups based on certain shared characteristics.

2. Needs: Behavioral data can be analyzed to extract certain needs and preferences. Consistent behavior observed over a specific period of time helps you to understand the group/individual’s requirements better and to cater to them appropriately.

3. Building brand loyalty: Repeat customers and loyal customers can show the strength and impact of your brand. This helps to create sturdy, enduring and sustainable brands that can survive market fluctuations.

People who should listen to this show are entrepreneurd, social media marketers